Top Marketing Project Management Tools Compared: Features, Pricing, and Rating

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Project management tools help marketing teams streamline workflows, enhance collaboration, and boost productivity.

With so many smart online marketing project management tools available, it can be challenging to define which solution best suits your marketing strategy and business needs. 

In this article, we describe top 10 tools for advanced marketing project management that are surely worth your consideration.

Contents:

• What to look for in marketing project management tools?
• GanttPRO – best for centralized project management based on a Gantt chart.
• Kanban Zone – best for managing marketing projects with Kanban boards.
• Airtable – best for managing marketing projects on spreadsheets.
• Trello – best for marketing newcomers.
• JIRA – best for fans of Agile project management.
• Teamhood – best for optimizing client relationships.
• Hive – best for marketing teams that need multiple views for additional flexibility.
• Podio – best for mobile users.
• Chanty – best for simplifying marketing communication and feedback processes.
• Harvest – best for tracking time within marketing projects.

A marketing project management tool is a platform that helps you sort out your work processes, collaborate with your team, and manage your projects, all in one space. 

What to look for in marketing project management tools?

The market of professional project management tools offers a lot of stunning solutions, from classic and proven platforms to applications that were released just yesterday.

According to the report by Mordor Intelligence (2023), the average annual growth rate of project management software is around 10.67%.

It’s an ideal case if you have enough time to try several solutions and evaluate their possibilities. However, often marketing professionals look for a suitable platform here and now.

In this case, it is important to be clear about what to look for in a marketing project management tool.

Modern PM solutions come with advanced functionality to effectively manage marketing campaigns and projects. Below are some key features that these tools commonly include.

1. Task management

The ability to create, assign, and track tasks is crucial in marketing project management. This feature allows users to set deadlines, prioritize tasks, and monitor progress.

2. Planning and scheduling

Online tools for marketing should provide features to generate project plans, add task dependencies, and set milestones on timelines. A Gantt chart or any similar visual representation can help in visualizing project schedules without extra effort and additional skills.

3. Collaboration and communication

Marketing involves many discussions, brainstorming sessions, meetings, calls, delegation, and other forms of collaboration, including multiple team members working together. 

Therefore, typical marketing PM tools or creative agency project management software should offer collaboration features such as file sharing, real-time commenting, and notifications to facilitate effective teamwork.

4. Resource management

Efficient resource allocation is also important for marketing projects. 

Managers should be able to track budgets, staff, and other assets. They need to manage and monitor the utilization of resources to ensure their projects stay on track. Therefore, it’s a good idea to choose professional marketing resource management software or find a PM tool with such functionality.

5. Reporting and analytics

The ability to analyze project performance and generate reports is crucial not only for marketing but for any other sphere, for example, project management in IT or construction project management. 

An efficient tool should offer customizable reporting capabilities, metrics tracking, and integration with analytics platforms to measure the success and impact of marketing efforts.

6. Automation

It’s also critical to pick up a PM tool that can automate routine tasks like setting up new projects and assigning tasks. This will help quickly onboard new team members and avoid tedious manual work.

7. Integration

It’s rather useful when marketing project management tools integrate with other marketing software, such as email tools, CRM systems, and social media platforms. 

8. Time tracking

For effective project management, an online tool should have a built-in time tracking feature. It will help monitor the time spent on tasks and projects. 

9. Budgeting

Marketing agencies, teams, or departments usually deal with money spending. The budgeting capabilities of PM tools allow for tracking and controlling project costs.

10. Mobile accessibility

The modern work environment requires mobile accessibility. An efficient marketing management tool should offer handy mobile apps, enabling users to access and manage projects on the go.

11. Security and privacy

Security is always a key concern when it comes to online data management. Marketing managers should be sure that the platform they choose has adequate measures in place to keep their data safe and secure.

Discovering the leading project management tools for marketing needs will help you meet and exceed your general business goals and strategies. We’ve reviewed dozens of tools to bring you this list of the best 10.

10 best marketing project management tools

Below you’ll find the description of amazing platforms. All of them provide unique features at different levels of usage and applicability. You’ll be able to choose one from this list that will fulfill your business requirements and marketing needs.

1. GanttPRO – best for centralized project management based on a Gantt chart

A Gantt chart for a marketing plan is a great way to visualize all the ideas and objectives of a marketing project without the risk of missing out on anything important. A professional tool for marketing project management based on this diagram should be easy to use, well-visualized, and multi-featured. This is where GanttPRO wins.

The Gantt chart generator perfectly suits marketing teams of different sizes that regularly run marketing projects.

Project teams involved in marketing utilize the platform for planning and scheduling their tasks, events, and complex marketing campaigns.

GanttPRO professionally presents projects by offering an intuitive and visually appealing timeline.

A Gantt diagram view is not the only way to visualize marketing projects. In case you want to work with other project views, you can also find what you need in GanttPRO. 

For example, a board view helps to display all project tasks in convenient columns and cards.

The platform possesses all the essential features of a professional WBS creator. Therefore, users can effortlessly divide tasks into subtasks and generate a comprehensive work breakdown structure. It allows for setting dependencies and milestones, managing resources and budgets, collaborating with other teams or departments, and more.

The Gantt chart maker has a short learning curve and an appealing UX/UI design. Even individuals with a lack of experience in marketing PM can quickly create their initial diagrams within minutes. They can initiate a new project, utilize a pre-designed marketing project template, or import their existing projects in .mpp formats from MS Project or in Excel formats.

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Marketing project managers who use GanttPRO can provide their teammates with special rights to view data. They can work with different account roles and project rights. It means that all marketing team members can get different access to settings and features and customize work, no matter whether they work in offices or remotely.

Synchronizing work between the web and mobile versions is also available. The handy GanttPRO mobile apps on iOS and Android provide access to projects anywhere and anytime.

GanttPRO is also popular among marketing agencies and widely used as a tool to enhance project management for digital marketing. Therefore you can also consider it a reliable marketing agency project management software or advanced digital marketing project management software. 

Key features for marketing project teams:

• Planning and scheduling with a Gantt chart.
• Task management.
• Resource management.
• Budget management.
• Deadline management.
• Notifications.
• Time tracking.
• Timeline import and export.
• Reporting.
• History of changes.
• Baselines.
• Templates.

Customer ratings (as of Q3, 2023):

• G2: 4.8/5.
• Capterra: 4.8/5. 

Quick review:

2. Kanban Zone – best for managing marketing projects with Kanban boards

A Kanban board is another helpful tool for marketing teams that want to improve their workflows and organize marketing projects more efficiently. 

Using Kanban for marketing needs helps teams to streamline various projects and stay responsive to unpredictable market changes. Therefore, such PM tools as Kanban Zone are also demanded among marketing teams all over the world.

Kanban Zone embeds the Kanban method into an intuitive and flexible interface and provides its users with robust features to run multiple projects efficiently.

By creating convenient boards and illustrating the process stages their work needs to go through, marketers can manage their tasks easily in a manner of seconds.

The platform also offers WIP (work-in-progress) limits at each workflow stage. It allows marketing teams to create a stricter focus on a smaller subset of work at a time by adding a maximum on their active columns. 

Key features for marketing project teams:

• Task management.
• Planning.
• Kanban boards.
• To-do lists.
• Calendars.
• Workflow management.
• Team collaboration.
• Marketing metrics.
• Custom fields.
• Card templates.
• Discussions.
• File sharing.

Customer ratings (as of Q3, 2023):

• G2: 4.4/5.
• Capterra: 4.9/5.

Quick review:

3. Airtable – best for managing marketing projects on spreadsheets

Spreadsheets are not aimed at processing numbers only. Sometimes, they professionally assist in managing projects and collaborating with stakeholders.

If your marketing team prefers to use spreadsheets for organizing and managing projects and marketing campaigns, there is also an excellent tool with relevant functionality.

Airtable comes with a convenient spreadsheet interface that perfectly suits marketing teams. The tool also allows for using Kanban, grid, gallery, and calendar views. Additionally, you get product planning flow charts, product launch checklists, sales and CRM solutions, and even video production storyboards. 

This modern marketing project management tool allows for integration with third-party marketing solutions for seamless data sync and using real-time collaboration functionality to keep the team aligned on project goals and progress.

Airtable provides many helpful templates to help you visualize your marketing project capabilities.

Key features for marketing project teams:

• Task management.
• Planning.
• Handy spreadsheets.
• Variety of other project views.
• Task prioritization.
• Document storage.
• Email management.
• Customizable templates.
• Reporting.
• Alerts/notifications
• Integrations.

Customer ratings (as of Q3, 2023):

• G2: 4.6/5.
• Capterra: 4.7/5.

Quick review:

4. Trello – best for marketing newcomers

Trello is an easy-to-use and customizable tool that easily streamlines marketing activities from anywhere and anytime.That is why it can be considered a perfect solution for beginners.

The Kanban-focused platform provides marketing teams with a convenient space to plan, organize and manage their tasks and events across all projects and campaigns. 

Whether you prepare a social media content plan or create a B2B partner marketing strategy, every project in Trello is formatted as a simple board with corresponding cards. These visually appealing cards can store all required task information including due dates, assignees, and files. You can also get handy to-do lists there. 

It offers customization functionality to tailor the platform to your specific marketing project management needs. It’s rather important as the customization of project management tools is recognized as one of the current trends in the industry.

Overall, the versatility and flexibility of Trello make it a popular choice among big players and smaller teams who find it trustful small business project management software.

Key features for marketing project teams:

• Task management.
• Planning.
• Kanban board.
• Task prioritization.
• To-do lists.
• Recurring tasks.
• File sharing.
• Portfolio management
• Time tracking.
• Reporting.

Customer ratings (as of Q3, 2023):

• G2: 4.4/5.
• Capterra: 4.5/5.

Quick review:

5. JIRA – best for fans of Agile project management

While there is a stereotype in the professional community that JIRA is best suited to techies, marketing projects can also benefit greatly from this tool. It can be used by tiny marketing departments, small agencies or even serve as a comprehensive enterprise project management software for the entire organization.

Its robust task and issue-tracking features enable marketing teams to create tickets for various activities like campaign planning, content creation, and social media management. Marketing team members can collaborate and communicate within JIRA, reducing the need for lengthy email chains. Customizable workflows allow them to visualize progress and ensure everyone is aligned on task statuses. 

Like some popular JIRA alternatives, the platform supports Agile methodologies. It allow marketing projects to be managed flexibly and iteratively, accommodating changing priorities and frequent feedback. 

Its built-in reporting and analytics features help track project progress, team performance, and key metrics. Additionally, JIRA’s automation and customization options empower marketing teams to tailor the tool to their specific needs and improve productivity.

Key features for marketing project teams:

• Task management.
• Planning.
• Highly customizable Kanban boards.
• Workflow management.
• Progress monitoring.
• Time tracking.
• Budget management.
• Calendar management.
• Reporting.
• Risk management.
• Alerts/notifications.

Customer ratings (as of Q3, 2023):

• G2: 4.3/5.
• Capterra: 4.4/5.

Quick review:

6. Teamhood – best for optimizing client relationships

Teamhood is a well-rounded project management system that works great for daily task monitoring as well as scheduling and tracking long-term and complex activities. 

The platform offers all the features needed to create, assign, and track different marketing tasks. It blends the use of traditional project management tools including Gantt charts, Kanban boards, and time tracking. Additionally, it offers several add-on features and integrations to let you use it to manage your sales funnel, track KPIs, and more.

Teamhood optimizes client relationships by providing a professional system for clear communication and collaboration. Clients can actively participate in project planning, provide feedback, and track their assigned tasks and responsibilities. The visual boards in Teamhood enable clients to stay informed about work progress and align their requirements with the project plan.

This popular marketing project management tool is appreciated for its easy-to-use interface, a short learning curve, and integrations.

Key features for marketing project teams:

• Task management.
• Planning.
• Gantt chart.
• Kanban board.
• Workflow management.
• To-do lists..
• Deadline management.
• Document storage.
• File sharing.
• Time tracking.
• Reporting.

Customer ratings (as of Q3, 2023):

• G2: 4.6/5.
• Capterra: 5/5.

Quick review:

7. Hive – best for marketers who need multiple views for additional flexibility

The next solution in our list of the best marketing project management tools is Hive.

This platform lets its users manage both small projects and complex campaigns, which makes it an all-in-one solution for different marketing teams. 

Hive offers various integrations and multiple views for additional flexibility. You can use Gantt charts, Kanban boards, calendars, and tables, and take advantage of a portfolio view. The tool has an active customer forum where its users offer feedback or vote on new features.

You also get advanced functionality for time tracking and team resource organization. Handy project templates, including marketing, are also available here.

Overall, this tool has all the necessary functionality for initiating any business, that is why it often makes the list of the best startup project management tools.

Key features for marketing project teams:

• Task management.
• Scheduling.
• Various project views.
• Task prioritization.
• Resource management.
• Alerts/notifications.
• Budget management.
• Document management.
• File sharing.
• Reporting.
• Risk management.

Customer ratings (as of Q3, 2023):

• G2: 4.6/5.
• Capterra: 4.5/5.

Quick review:

8. Podio – best for mobile users

Another solid platform that professionally assists in managing marketing projects and campaigns without the need for switching between various tools for different functionalities is Podio. 

With its intuitive interface, the platform seamlessly adapts to the way you want your marketing team to function. 

Podio provides marketing teams with a structure to collaborate easier, find information faster, and choose between different work views. It’s possible to create task automation to keep people and projects connected with a Podio workflow. 

You also get visual reports that help track team efficiency and provide an insightful overview of how your projects are progressing from beginning to end.

Key features for marketing project teams:

• Task management.
• Planning.
• Task prioritization.
• To-do lists.
• Calendars.
• Alerts/notifications.
• Document management.
• Email management.
• File sharing.
• Reporting.

Customer ratings (as of Q3, 2023):

• G2: 4.2/5.
• Capterra: 4.3/5.

Quick review:

9. Chanty – best for simplifying marketing communication and feedback processes

Chanty is a simple yet powerful communication tool used by project teams all over the world.

Work processes of marketing teams and marketing departments usually require constant communication. Therefore, such an app is a must-have solution that logically enhances the set of the best project management tools for marketing. 

Chanty allows team members to chat with each other, improving workflows and increasing transparency. With the help of this tool, you can easily get in touch with your colleagues in public, private, group, and one-on-one conversations. It is easy to use and fast. Its signing-up process doesn’t take long.

Additionally, Chanty includes task management, voice and video conferencing, screen sharing, code snippets, smart notifications, data export, and other functionality.

Key features for marketing project teams:

• Task management.
• Task scheduling.
• Chats and instant messaging.
• Workflow management.
• File sharing.
• Notifications.
• Audio conferencing.
• Video conferencing.

Customer ratings (as of Q3, 2023):

• G2: 4.5/5.
• Capterra: 4.7/5.

Quick review:

10. Harvest – best for time tracking within marketing projects

Marketing teams need to constantly track time spent on specific project tasks.

Tracking time is easier with tools such as Harvest. The platform helps businesses make sure that they spend all of their time only on productive tasks. 

With Harvest, you can be sure that every member of your team utilizes their time responsibly and efficiently. It helps better judge the performance of the team by keeping them informed with timely notifications and detailed reports.

Key features for marketing project teams:

• Task management.
• Time tracking.
• Billable time rate management.
• Workflow management.
• Automated reminders.
• Invoice management.
• Reporting.

Customer ratings (as of Q3, 2023):

• G2: 4.3/5.
• Capterra: 4.6/5.

Quick review:

Which is the best marketing project management tool for your team?

Each marketing team possesses its own distinct characteristics. Therefore, selecting an appropriate project management tool depends on various factors.

All project management tools for marketing mentioned in this article present unique offerings. Some emphasize comprehensive marketing features, while others prioritize core project management functionalities. Determining the optimal balance for your business rests in your hands.

To achieve the best of both worlds, you can utilize multifunctional tools like GanttPRO for effectively planning and managing your marketing projects.

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