Best Digital Marketing Project Management Software: 10 Tools to Boost Online Project Efficiency
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Digital marketing enables businesses to engage with their target audience through various digital channels, drive website traffic, generate leads, and boost revenue. Effective marketing project management plays a crucial role in achieving these heights.
Therefore, professionals working in this sphere need multifunctional digital marketing project management software to organize their campaigns and keep track of them from beginning to end.
Implementing such software solutions significantly improves the workflows of in-house teams, agencies, and remote workers. But which PM tool should they choose?
Below we break down what digital marketing project managers should look for in a PM tool and provide an overview of the best online solutions.
Contents:
- What is digital marketing project management software?
- Digital marketing project management software key features.
- GanttPRO – best for project planning with a Gantt chart.
- Airtable – best for managing digital marketing projects with spreadsheets.
- Height – best for Kanban board fans.
- nTask – best solution with various project views.
- Hub Planner – best for advanced resource management.
- Time Doctor – best for time tracking and employee monitoring.
- Hive – best for remote work and distributed digital marketing teams.
- Celoxis – best for streamlined communication within a digital marketing team and with other departments.
- Orangescrum – best open source solution to manage digital marketing projects.
- Workzone – best solution for digital marketers in terms of interface simplicity.
What is digital marketing project management software?
Digital marketing project management software is a type of software designed to assist teams in planning, executing, and managing various aspects of digital marketing campaigns and projects. This software helps streamline and organize all tasks, resources, timelines, and communication involved in digital marketing initiatives.
The role of online tools and information channels increases every day. According to Meltwater’s 2023 Global Digital Report, an average person spends 6 hours and 37 minutes online each day.
The fields of digital marketing and project management require such tools as well.
But is it easy to find the right solution? What features and characteristics of platforms should you pay special attention to?
Marissa Taffer, the president of M. Taffer Consulting, highlighting constantly changing digital tools as the number one PM trend of 2023, admitted:
Now, there seem to be new tools popping up almost every day. Digital project managers and the project teams they support should continue to develop their ability to evaluate and implement software, but it’s not just about who can implement technology X, Y, or Z the fastest. It’s also about discerning which digital technologies to use when and whether a certain technology should be used at all.
To better understand such technologies and modern tools in general, you first need to clearly understand what features and characteristics of these tools are needed for your specific projects and your team.
Digital marketing project management software key features
The tools applied in digital marketing project management usually offer a range of features that help streamline and manage various aspects of digital marketing campaigns and projects.
Some software solutions focus more on general-purpose PM functionality while other tools offer features explicitly required for managing campaigns in digital marketing.
These features can vary from one software to another. Below we list the most important of them.
1. Task management
Having appropriate project management software, digital marketing managers can create, assign, and track tasks related to different aspects of their marketing campaigns. It helps ensure that everyone in their team knows what they need to do and by when.
2. Planning and scheduling
The majority of marketing teams start their projects with detailed planning. No matter if they apply an online platform for digital PM campaigns, marketing agency project management software, or other tools. Their initial goal is to combine all ideas and tasks and visualize them on a clear timeline. They set deadlines and schedule activities to ensure that a project stays on track and meets its objectives.
This timeline can be visualized in various ways. One of the most effective and proven options to showcase all tasks, activities, and events on a single timeline is an online Gantt chart.
3. Communication
This kind of PM tool typically provides communication channels for team members to discuss projects, share updates, and collaborate on tasks. This may include features like in-app messaging, comments, chats, etc.
If you’re working with clients, some tools provide collaboration features that allow clients to log in, review progress, provide feedback, and stay updated on the project’s status.
4. Resource management
Digital marketing teams can allocate resources such as team members, budgets, and tools to different tasks or projects. Like professional marketing resource management software, your digital marketing PM tool should help in getting efficient resource utilization and preventing team members’ overloading.
5. File sharing and storage
Many project management software solutions offer the capability to upload, store, and share documents, images, and other files relevant to digital marketing campaigns. It centralizes all project-related materials for easy access.
6. Budget management
Using this type of project management software, you can manage and track budget allocation for different marketing activities, ensuring that you’re staying within your financial limits.
7. Automation
Some software solutions offer automation features, allowing digital marketing project management teams to automate repetitive tasks or trigger actions based on specific conditions.
8. Customization
The ability to customize a PM tool to match your specific workflow and needs can significantly enhance its usability. Therefore, most digital marketing project management platforms provide this opportunity.
9. Enhanced security and permissions
Ensuring data security and setting role-based permissions to control who can access and modify different parts of the projects is also essential, especially for large teams.
10. Reporting and analytics
Tracking the performance of digital marketing campaigns is essential for any project manager. Modern online platforms provide built-in reporting features or integrations with analytics systems to monitor key performance indicators (KPIs) and measure the success of your projects.
11. Integrations
Not all software solutions offer a full range of project management features, so managers often seek integration solutions.
Integration with other tools and platforms, such as email marketing platforms, social media management tools, or resource management software helps streamline workflows and ensure data flows seamlessly between different systems.
12. Mobile access
Accessing and managing projects on the go is crucial for many digital marketers. Convenient mobile apps allow them to stay connected to their projects from any device and any location.
From the common features of typical digital marketing PM software, let’s move on to specific tools that can be useful for successful teams and agencies.
10 best digital marketing project management software to empower your online projects
After the above thoughts, you can clearly conclude that professional digital marketing project management is impossible without online software assistance.
Karen Tate, the former board member of PMI (Project Management Institute) once said:
Trying to manage a project without project management is like trying to play a football game without a game plan.
This quote applies to project management in any field and certainly suits our topic – project management in digital marketing.
The important point we want to add is that to win a game, you also need a professional tool.
There are many outstanding digital marketing PM platforms for your consideration. And if you strive to make your next digital project a hit, you have to make the best choice from the most attractive software options.
So, here goes a list of the leading online solutions that can empower your digital marketing project management.
1. GanttPRO – best for professional planning with a Gantt chart
Basic: starts at $7.99 user/month (billed annually).
Pro: starts at $12.99 user/month (billed annually).
Business: starts at $19.99 user/month (billed annually).
Free trial: 14 days.
Digital marketing teams are resourceful and creative in many ways. However, when it comes to professional project management, they favor proven and structured tools for planning, organizing, and delivering their projects. One of the tools they rely on is a Gantt chart.
Convenient visualization, ease of use, and accessibility make Gantt chart-based solutions more and more popular. That’s why GanttPRO tops our list.
Digital marketing project management software
Plan and manage digital marketing projects on a Gantt chart.
Sign up for freeThis Gantt chart maker may become the best helper for those digital marketing project managers who want to succeed without switching between various platforms, as it provides all essential features in one spot.
It offers an online Gantt diagram that allows for planning projects, scheduling tasks, setting dependencies and milestones, managing resources, collaborating with team members, and much more.
Using this tool, digital marketing teams can always have a clear understanding of what’s going on in their projects.
They can initiate and organize several workspaces and projects at once, establishing logical hierarchy and breaking down complex work into smaller chunks. That is why GanttPRO is often considered an excellent work breakdown structure creator.
GanttPRO empowers digital marketing teams to streamline their projects with the help of a Gantt chart and other powerful features that makes it highly demanded marketing project management software.
The platform comes with advanced collaboration opportunities. Its users can easily comment on tasks, attach files, and make detailed task descriptions. They can also get special rights to view data, performing with different account roles and project rights.
Digital marketing teams often need to export their projects or import new ones form different platforms. This is where GanttPRO comes to the rescue as well. It allows for exporting diagrams to PNG, PDF, XML, or Excel formats.
In case project managers want to import projects from different software, including Excel, MS Project, and JIRA Cloud, they can easily do it here.
What makes GanttPRO reliable digital marketing project management software?
- Planning and scheduling with a Gantt chart.
- Task management.
- Resource management.
- Budget management.
- Deadline management.
- Notifications.
- Time tracking.
- Reporting.
- Export to PNG, PDF, XML, or Excel formats.
- Import from Excel, MS Project, and JIRA Cloud.
- History of changes.
- Baselines.
- Templates.
Customer ratings (as of Q3, 2023):
- G2: 4.8/5.
- Capterra: 4.8/5.
Quick review:
2. Airtable – best for managing digital marketing projects with spreadsheets
Plus: starts at $10 user/month (billed annually).
Pro: starts at $20 user/month (billed annually).
Free trial: 14 days.
Some digital marketing teams prefer to use professional spreadsheets for planning and organizing project activities. They seek tools like, for example, Google Sheets or Google Sheets alternatives that come with straightforward yet powerful spreadsheets and additional PM features.
Airtable also puts the features of spreadsheets and databases together. This is an intuitive and customizable platform that works well for businesses of all sizes.
Airtable users can choose various project views like lists, Kanban boards, grids, Gantt charts, or calendars. They get convenient filtering and sorting capabilities as well as friendly templates.
The platform is also known as robust SEO project management software that provides teams with a centralized location for all SEO-related tasks and data.
It is also good for tracking expenses, controlling budgets, and creating various forms.
What makes Airtable reliable digital marketing project management software?
- Professional spreadsheets.
- Streamlined task management.
- Project scheduling.
- Document storage.
- Task prioritization.
- Alerts/notifications.
- Reporting.
- Integrations.
- Customizable templates.
Customer ratings (as of Q3, 2023):
- G2: 4.6/5.
- Capterra: 4.7/5.
Quick overview:
3. Height – best for Kanban board fans
Team: starts at $6.99 user/month (billed annually).
Business: starts at $11.99 user/month (billed annually).
Free trial and free version: available.
Height is a new-wave project management tool. It offers a simple interface that lets users schedule and manage projects with effective Kanban boards. These boards allow for visualizing workloads and making adjustments on the fly.
Digital marketing project managers can also use Height to get a complete view of their projects using a calendar view and smart lists.
The platform offers resource management, time tracking, cross-functional team collaboration, budget allocation, and other crucial features. There you can easily create detailed project plans, assign tasks to teammates, and keep track of progress.
Height offers useful analytics and reporting. These features enable teams to track key marketing metrics. Additionally, it allows for saving and comparing multiple baselines simultaneously.
What makes Height reliable digital marketing project management software?
- Advanced Kanban boards.
- Simple to-do lists.
- Gantt chart view.
- Handy spreadsheets.
- Calendar view.
- Smart automation.
- Time tracking.
- Variety of integrations.
- Useful templates.
- Analytics and reporting.
Customer ratings (as of Q3, 2023):
- G2: no rating available.
- Capterra: no rating available.
Quick review:
4. nTask – best solution with various project views
Premium: starts at $3 user/month (billed annually).
Business: starts at $8 user/month (billed annually).
Free trial and free version: available.
Managing digital marketing strategies and campaigns is easier when you don’t have to switch between different software. Teams that strive to work using various project views and have the most demanded PM software features can undoubtedly rely on nTask.
The platform allows for running digital-oriented projects with proper ideation, workload, resource, and budget management. With its help, team members can stay connected with each other and with other departments and teams.
nTask has an intuitive user interface. It makes it a great choice for various marketing teams as they do not waste time getting accustomed to the platform.
What makes nTask reliable digital marketing project management software?
- Variety of project views.
- Streamlined planning.
- Time tracking.
- File sharing.
- Collaboration functionality.
- Issue and risk management.
- Meeting management.
- Notifications and reminders.
- Reporting.
Customer ratings (as of Q3, 2023):
- G2: 4.4/5.
- Capterra: 4.2/5.
Quick review:
5. Hub Planner – best for advanced resource management
Plug & Play: starts at $7 user/month (billed annually).
Premuim: starts at $18 user/month (billed annually).
Free trial: 30 days.
Hub Planner is initially a resource scheduling and management software designed for teams of all sizes, including digital marketing project management teams. It helps them organize resources, manage timesheets, schedule tasks, supervise projects, and more.
By combining professional project and resource management into a single system, the tool helps to ensure work is well-planned and effectively executed.
Hub Planner also comes with an advanced time-tracking feature. It allows users to track time spent on individual tasks and projects.
Digital marketing project managers can allocate team members to specific projects and tasks based on their capacity, which is useful for effectively delegating work.
With its intuitive interface and smart features, Hub Planner is an excellent choice for any marketing team with different goals and requirements. For example, it perfectly suits creative teams that seek trustworthy creative agency project management software.
What makes Hub Planner reliable digital marketing project management software?
- Project planning.
- Advanced resource management.
- Budget management.
- To-do lists.
- Calendar management.
- Timesheets tracking.
- Custom fields & tags.
- Risk management.
- Reporting.
- Project templates.
Customer ratings (as of Q3, 2023):
- G2: 4.2/5.
- Capterra: 4.2/5.
Quick review:
6. Time Doctor – best for time tracking and employee monitoring
Basic: starts at $5.9 user/month (billed annually).
Standard: starts at $8.4 user/month (billed annually).
Premium: starts at $16.7 user/month (billed annually).
Free trial: 14 days.
The field of digital marketing often attracts creative people who prefer free schedules and shifts. A responsible approach to work and clear deadlines are not always their forte.
Therefore, having a good time tracker is a must-have for a modern marketing agency or a team involved in digital marketing. Tools like Time Doctor help every person involved in a project manage schedules, deadlines, and workflows without extra effort.
Time Doctor allows for monitoring employee activities, tracking attendance, and managing work schedules with convenient dashboards. With its powerful reporting feature, you can always stay on top of project progress and budgets.
The software also provides in-depth analytics that demonstrates where your team spends most of their time during a workday. It also integrates with popular accounting and payroll systems.
What makes Time Doctor reliable digital marketing project management software?
- Professional time tracking.
- Handy timesheets.
- Workflow management.
- Progress tracking.
- Task scheduling.
- Billing and invoicing.
- Access controls/permissions.
- Automated reminders.
- Third-party integrations.
- Reporting.
Customer ratings (as of Q3, 2023):
- G2: 4.4/5.
- Capterra: 4.6/5.
Quick review:
7. Hive – best for remote work and distributed digital marketing teams
Teams: starts at $16 user/month (billed annually).
Free trial and free version: available.
Hive is another robust software well-suited for professional digital marketing project management. It is used by teams that prefer flexibility and adaptability as the software allows them to manage projects the way they want.
This characteristic makes Hive one of the most popular tools for remote work.
Digital marketing specialists who work outside offices get a centralized workflow management system that can deliver them the exact information they need, wherever they’re located. They can change the interface and integrate other apps to transform the management software into their single source of truth.
Marketing teams use Hive for task planning, resource management, progress tracking, note taking, boosting workplace productivity, and more purposes.
What makes Hive reliable digital marketing project management software?
- Flexible project views.
- Calendar view.
- Personal dashboard.
- Individual/team analytics.
- Action templates.
- Time tracking.
- Cost management.
- Advanced team collaboration.
- Backlog management.
Customer ratings (as of Q3, 2023):
- G2: 4.6/5.
- Capterra: 4.5/5.
Quick review:
8. Celoxis – best for streamlined communication within a digital marketing team and with other departments
Teams: starts at $22.50 user/month (billed annually).
Free trial: 30 days.
The next tool in our list of the best digital marketing project management software solutions also deserves attention and recognition.
Celoxis creators position the platform as an advanced project management solution designed for various teams that strive to revolutionize every aspect of their business, from optimizing internal communication to tracking profit margins.
This comprehensive tool for managing projects, workflows, and resources provides a powerful toolkit for professional collaboration. Digital marketing teams can communicate using real-time notifications, comments, file sharing, the ability to mention other users, and online discussions.
Thorough reports bring transparency into workflows and provide valuable insights that are typically useful for future projects.
Additionally, Celoxis comes with seamless integrations with various business solutions.
What makes Celoxis reliable digital marketing project management software?
- Intuitive boards.
- Gantt chart planning.
- Shareable calendars.
- Advanced collaboration functionality.
- Handy templates.
- Inbuilt timers.
- Portfolio management.
- Profit and margin tracking.
- Customizable widgets and layouts.
Customer ratings (as of Q3, 2023):
- G2: 4.3/5.
- Capterra: 4.4/5.
Quick review:
9. Orangescrum – best open source solution to manage digital marketing projects
Startup: starts at $8 for 10 users/month (billed annually).
Professional: starts at $40 for 11 users/month (billed annually).
Free trial and free version: available.
If you are looking for scalable digital marketing project management software, open source and secure, then Orangescrum is an excellent fit. The platform makes work on projects easy with no need to care about associated costs or licensing fees.
Orangescrum helps digital marketing teams run their projects efficiently, from planning to execution. It assists in generating a project strategy, planning work, executing plans, and allocating resources. It also allows teams to finish tasks within deadlines to complete all workflows successfully.
Handy Kanban boards and Gantt charts strengthen project management efforts and help in visualizing all business goals and objectives with ease.
Additionally, this digital marketing project management software lets manage financial activities and budgets by monitoring project expenses and resource costs.
What makes Orangescrum reliable digital marketing project management software?
- Professional project planning.
- Gantt chart view.
- Budget management.
- Task prioritization.
- Calendar management.
- Time tracking.
- File sharing.
- Bug tracking.
- Commenting/notes.
- Document management.
- Risk management.
Customer ratings (as of Q3, 2023):
- G2: 4.5/5.
- Capterra: 4.3/5.
Quick review:
10. Workzone – best solution in terms of interface simplicity
Team: starts at $24 user/month (billed annually).
Professional: starts at $34 user/month (billed annually).
Enterprise: starts at $43 user/month (billed annually).
Free trial: available.
Workzone can be also added to the list of trustworthy marketing project management tools that are widely utilized by digital marketing teams all over the world.
If you just start your journey in digital marketing project management, you definitely need a simple interface with intuitive functionality. This is where Workzone exactly comes to the rescue.
This easy to use PM platform ensures effective project delivery, seamless collaboration, advanced time management, and accelerated team productivity.
You get personalized to-do lists, timelines, boards, calendars, and reporting, as well as the capability to associate, share, and store documents by each project.
Workzone allows for managing multiple versions of docs with different user roles and file permissions.
What makes Workzone reliable digital marketing project management software?
- Intuitive interface.
- Workload management.
- Timeline view.
- Handy to-do lists.
- Calendars.
- Time tracking.
- Alerts/notifications.
- Data import/export.
- Real-time notifications.
- Customizable templates.
- Reporting.
Customer ratings (as of Q3, 2023):
- G2: 4.2/5.
- Capterra: 4.7/5.
Quick review:
Unleash your marketing potential with the best digital marketing project management software
One of the best ways to keep your digital marketing projects and campaigns on track is to implement robust project management software.
A well-chosen tool will be your reliable assistant in planning, managing, and executing any kind of online marketing work.
Consider our list of the best project management tools for digital marketing and select the one that will fit your budget, meet your expectations, and reduce manual work for your team.
