10 Marketing Resource Management Software to Help Your Team Plan Better and Spend Smarter

The field of marketing resource management (MRM) continues to evolve and change the way marketing teams structure work processes, organize their assets, and allocate resources.

Well-chosen marketing resource management software streamlines planning, development, and execution processes by helping organize resources better. It offers various capabilities depending on your needs, from managing digital assets to campaign analysis and reporting.

What is the best marketing resource management software solution and which aspects should be considered when choosing your favorite?

Let’s figure this out.

Contents:

• What is marketing resource management software?
• Key features of the best marketing resource management software.
• GanttPRO – best for managing marketing resources on a Gantt chart.
• Trello – best for managing marketing resources on a Kanban board.
• Monday – best for beginners in MRM.
• Filecamp – best for creating a searchable library of digital files.
• Screendragon – best for enterprises with large marketing departments.
• Teamhood – best free marketing resource management software.
• Workamajig – best MRM tool for freelancers and remote teams.
• Celoxis – best for marketing cost and performance analysis.
• Frontify – best MRM solution to keep brand assets in a central location.
• Uptempo – best for marketing insights and predictive analytics.

What is marketing resource management software?

Marketing resource management software is a platform designed to centralize and streamline marketing operations, including campaign planning, resource allocation, asset management, budget tracking, and performance analysis.

Professional MRM requires reliable online systems to evolve. The need for such tools will continue to grow, and marketers will continue to worry about how to allocate resources in the right manner. 

This tendency is confirmed by the research, which outlines that the global MRM market size is expected to reach $6.9 billion by 2028 (to compare: $3.7 billion in 2022).

With a well-chosen MRM tool, marketing teams can easily create campaigns across multiple channels to maximize the effectiveness of their efforts.

Below you’ll see the most demanded features that modem MRM solutions come with.

Key features of the best marketing resource management software

• Planning and scheduling.
• Task management.
• Resource allocation and asset management.
• Workflow automation.
• Budgeting and expense tracking.
• Calendar management.
• Collaboration.
• Reporting and performance measurement.
• Integration capabilities.
• Security and user permissions.
• Customization.

Typical MRM software solutions provide functionality for task management, workflow automation, and resource allocation in project management allowing marketing specialists to be more efficient and productive.

The importance of such tools shouldn’t be underestimated. Mark Frisina, SVP at Strata, the advertising and marketing service company, confirms this thought:

Marketers need to be able to pivot, make changes quickly, and tailor resources to specific segments. Without a system to manage and distribute assets throughout the business, the value of your marketing assets is at serious risk.

Let’s explore the key features typically found in marketing resource management platforms.

1. Planning and scheduling

A typical MRM software solution provides marketing teams with the capabilities to create strategic plans, as well as schedule and allocate all required resources. It ensures a clear staff schedule that allows for assigning the right work to the right people and solving oncoming problems far in advance. 

2. Task management

The ability to manage marketing tasks and assign them to team members is essential for effective project management. Therefore, your ideal MRM platform should also contain such functionality.

3. Resource allocation and asset management

MRM platforms help allocate and manage marketing resources, including personnel, budget, time, and technology to ensure optimal utilization.

With an efficient MRM tool, you can organize various marketing assets, including creative materials, digital files, brand assets, and more. You get a centralized repository for storing, organizing, and accessing these assets.

4. Workflow automation

The capability to automate manual and repetitive marketing processes is also an essential feature. It significantly reduces the time staff spend performing their tasks. By automating marketing operations, they have more chances to focus on higher-value activities and improve operational efficiency.

5. Budgeting and expense tracking

Leading marketing resource management software solutions include budgeting tools to plan and track marketing expenses, ensuring that campaigns stay within a financial plan.

6. Calendar management

A centralized calendar helps teams visualize and plan marketing activities, campaigns, and events, ensuring that deadlines are met and resources are allocated effectively.

7. Collaboration

Built-in collaboration tools facilitate communication and collaboration among marketing team members and stakeholders, both internal and external.

8. Reporting and performance measurement

MRM software usually provides functionality for generating insightful reports and measuring marketing performance. It allows teams to analyze campaign data, track key performance indicators (KPIs), and gain insights into marketing effectiveness.

9. Integration capabilities

MRM software can integrate with other marketing tools and systems, such as customer relationship management (CRM), email marketing platforms, and analytics tools to create a unified marketing ecosystem.

10. Security and user permissions

Security measures and role-based access control protect sensitive marketing data and assets while granting appropriate permissions to team members.

11. Customization

The ability to customize functionality to match specific workflows and business requirements is essential for adapting MRM tools to unique organizational needs.

Now let’s move from theory to practical solutions that will help you improve your marketing project management and resource allocation.

Overview of 10 marketing resource management software

The market of MRM tools is represented by different solutions. They vary from highly targeted marketing platforms to multifunctional PM software, where control over resources is just one significant area among many.

By understanding the different types of MRM platforms, the best practices for their implementation, and the ways they work within marketing teams, businesses can optimize their marketing workflows, drive better results, and stay ahead of their rivals.

Let’s explore the leading tools from the list below.

1. GanttPRO – best for managing marketing resources on a Gantt chart

GanttPRO is well known in the world of professional project management. It is widely used in various fields, from digital marketing project management to work management at a construction site or in production.

The software brings detailed task management, planning, budget management, workflow automation, and time tracking together with advanced resource management – all in one place.

If you want to carefully plan and manage marketing resources such as personnel, money, time, technology, and various assets and materials on a handy Gantt chart online, then this platform is what you need.

This marketing planning software suits any marketing team that runs creative projects and strives to visualize work without the risk of missing anything.

An online Gantt diagram helps in generating handy timelines and scheduling marketing resources. These timelines may contain as many resources as you need.

GanttPRO allows marketing teams to track deadlines, set task dependencies, add project milestones, collaborate with other teams or departments, and more.

GanttPRO is a trustworthy helper for your daily work, as well as weekly, monthly, or yearly planning.

Another good thing about this tool is that marketing managers can provide their colleagues with special rights to view data. They can work with different account roles and project rights.

Key features:

• Advanced resource management.
• Professional Gantt chart planning.
• Task management.
• Deadline management.
• Budgeting.
• Time tracking.
• Export to PNG, PDF, XML, or Excel formats.
• Import from Excel, MS Project, and JIRA Cloud.
• History of changes.
• Baselines.
• Reporting.
• Useful templates.

Customer ratings (as of Q4, 2023):

• G2: 4.8/5.
• Capterra: 4.8/5. 

Quick review: 

2. Trello – best for managing marketing resources on a Kanban board

If you prefer managing work with the help of boards and cards and want to know more about resource allocation using a Kanban approach, Trello will definitely assist. 

This platform is designed to provide a flexible and transparent way to organize work processes, including the most complex marketing projects and campaigns.

Trello has an appealing interface that can be adapted to the unique way your team approaches their projects.

Users just need to create different stages of their processes using such columns as Backlog, Design, To-do, Doing, Code Review, Testing, and Done (or customized column variations). They can move cards from one stage to another using convenient drag-and-drop. Kanban cards usually contain due dates, assignees, mentions, comments, attachments, and more.

Key features:

• Easy-to-use interface.
• Handy Kanban boards.
• Time tracker.
• Powerful search and filtering.
• Integrations.
• Calendar view.
• Custom fields.
• Quick templates.

Customer ratings (as of Q4, 2023):

• G2: 4.4/5.
• Capterra: 4.5/5. 

Quick review:

3. Monday.com – best for beginners in MRM

Monday.com is a popular work operating system and project management tool that can be used for a variety of purposes, including marketing resource management. 

It provides a flexible and customizable platform that can be adapted to suit the needs of marketing teams and projects. Therefore, monday is often used by specialists and teams that just start to work with planning and organizing resources.

Using this solution, marketing teams can visualize their processes, track the stages of each campaign, and share related files within the system.

Monday allows for customizing your workflow with ease. It comes with different project views from a calendar to a Kanban board view. A Gantt chart is also available here.

Key features:

• The variety of project views.
• Time tracking.
• Budget management.
• Document management.
• Resource allocation.
• Professional analytics.
• Reporting.
• Integrations.
• Templates.

Customer ratings (as of Q4, 2023):

• G2: 4.7/5.
• Capterra: 4.6/5. 

Quick review:

4. Filecamp – best for creating a searchable library of digital files

Filecamp is a well-known MRM software designed for businesses of all sizes to organize, control, and share their marketing assets securely.

Filecamp users can effortlessly create a centralized and easily searchable library of digital files, sharing them both internally and externally with partners and stakeholders.

The platform offers advanced sharing permissions that enable precise control over file and folder access. This feature empowers companies to collaborate seamlessly on marketing projects with clients and partners, ensuring secure file sharing. It includes a built-in media library and online proofing capabilities.

Filecamp also provides online commenting and annotation functionality. It offers customization options to align the platform with a company’s visual identity. 

Key features:

• Workflow management.
• Document management.
• File storage.
• Advanced search option.
• Content management system.
• Collaboration tools.
• Archiving & retention.
• Handy templates.
• Customization.
• Email integration.
• Reporting.

Customer ratings (as of Q4, 2023):

• G2: 4.7/5.
• Capterra: 4.7/5. 

Quick review:

5. Screendragon – best for enterprises with large marketing departments

The next tool on our list of the best marketing resource management software is Screendragon.

The platform is a fully featured workflow management software designed to serve enterprises, including large marketing teams and departments. It helps to streamline marketing operations, reduce costs, and improve speed-to-market. 

Screendragon comes with powerful functionality and an intuitive UX. Its users can use visually appealing dashboards, create project plans, schedule resources, assign tasks, control deadlines, and track their budgets with ease. The real-time calendar demonstrates what projects and campaigns are in progress and who’s assigned to which tasks.

Key features:

• Task management.
• Document management.
• Time tracking.
• File sharing.
• Collaboration.
• Billing & invoicing.
• Budgeting.
• Calendar management.
• Predictive analytics.
• Media planning.

Customer ratings (as of Q4, 2023):

• G2: 4.8/5.
• Capterra: 4.7/5. 

Quick review:

6. Teamhood – best free marketing resource management software

Another project management tool that can be actively applied as a marketing resource management solution is Teamhood. It allows teams of different sizes to take control of their processes and deliver effective results. 

The software is a great choice for those marketing teams that seek a free tool to see what is happening in their campaigns, what needs to be done next, and what resources will be required for the successful execution.

Teamhood helps marketing teams perform better by providing them with advanced planning, management, and analytics functionality. It allows for time tracking that helps in controlling costs and workload management.

You get a variety of templates or customization options that can fit your project flow and processes.

Key features:

• Workflow management.
• Gantt chart planning.
• Time tracking.
• Document management.
• Data import/export.
• Collaboration tools.
• File sharing.
• Budgeting.
• Project templates.
• Reporting.
• Analytics.

Customer ratings (as of Q4, 2023):

• G2: 4.5/5.
• Capterra: 5/5. 

Quick review:

7. Workamajig – best MRM tool for freelancers and remote teams

The next marketing resource management MRM software also deserves attention and recognition. 

Workamajig creators position the platform as a marketing PM solution designed for creative teams. It allows for visualizing their schedules, tracking resources, and managing workloads with ease.

It also offers task management, email integration, budget management, time tracking, and many other opportunities.

The platform provides reliable resource management capabilities. You can easily view, sort, filter, and group your activities to determine how projects are progressing and whether your resources need to be reallocated. 

As a Workamajig user, you can come up with invoices with details such as specific rates, time, and materials.

Key features:

• Task management.
• Planning and scheduling.
• Time tracking.
• Calendars.
• File sharing.
• Collaboration.
• Budget management.
• Helpful templates.
• Reporting.
• CRM system.

Customer ratings (as of Q4, 2023):

• G2: 3.7/5.
• Capterra: 3.7/5. 

Quick review:

8. Celoxis – best for marketing cost analysis

Celoxis offers significant power and versatility for marketing resource management through its comprehensive suite of features and capabilities. 

The platform enables marketing teams to streamline their workflows, optimize resource allocation, and enhance collaboration for more effective campaigns.

One of the key strengths of Celoxis is its ability to centralize marketing projects, tasks, and resources in a single platform. 

Although Celoxis is not specifically designed for tracking and analyzing marketing costs, it is often used for measuring campaign effectiveness and audience engagement.

Key features:

• Customized dashboards.
• Task management.
• Resource management.
• Planning and scheduling.
• Time tracking.
• File sharing.
• Workflow management.
• Collaboration.
• Budget management.
• Project templates.
• Reporting.

Customer ratings (as of Q4, 2023):

• G2: 4.3/5.
• Capterra: 4.4/5. 

Quick review:

9. Frontify – best MRM solution to keep brand assets in a central location

Frontify is a brand management and collaboration tool designed for marketing teams and departments. It primarily focuses on helping businesses manage and maintain their brand assets, guidelines, and design projects. Therefore, it can also be listed as marketing resource management software. 

The platform can be valuable for collaborating on marketing projects, maintaining brand consistency, and ensuring that marketing resources adhere to brand guidelines. 

You can use Frontify to upload images, videos, logos, icons, color palettes, and notes. It allows for keeping all assets in a central location so all teammates can find what they need in seconds.

Frontify helps keep everyone involved in a project updated about ongoing tasks using workflows and project overviews. It organizes all marketing resources to enhance team productivity for quicker project rollouts, unified digital environments, and reusable patterns.

Key features:

• Brand asset management.
• Project management.
• Approval process control.
• Change management.
• Style guide templates.
• Collaboration tools.
• Document management.
• File sharing.

Customer ratings (as of Q4, 2023):

• G2: 4.6/5.
• Capterra: 4.9/5. 

Quick review:

10. Uptempo – best for marketing insights and predictive analytics

Uptempo (ex. Allocadia) is a modern software platform specially designed for professional marketing resource management. 

If you need a simple yet effective tool to focus on managing marketing operations, budget management, resource allocation, reporting, and useful integrations, then this is the right choice for you.

Uptempo helps allocate resources, including people, time, and assets to various marketing campaigns and projects. This significantly assists in optimizing resource utilization.

This user-friendly tool has an increased security system and excellent customer support. You can generate custom reports and dashboards to gain insights into your marketing spend and outcomes.

Key features:

• Advanced resource allocation.
• Strategic planning.
• Intelligent scheduling.
• Predictive analytics.
• Collaboration tools.
• Budget management.
• Goal tracking.
• Analytics.
• ROI tracking.
• Reporting.

Customer ratings (as of Q4, 2023):

• G2: 4.1/5.
• Capterra: 4.6/5. 

Quick review:

Elevate your marketing efforts with the right marketing resource management software

A well-chosen MRM solution can empower marketing teams to unleash their full potential, aligning their efforts with strategic goals and achieving marketing excellence.

If you want to get an appropriate MRM platform, explore all the solutions from our list. Depending on your preferences, select a few options and test them to see which is the best fit. 

In case you need functionality not only for professional marketing resource management but also for other stunning opportunities for planning and project management, don’t hesitate to pick GanttPRO.

Professional project management software

Plan and manage marketing resources and entire projects on a Gantt chart.

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Frequently asked questions about marketing resource management software

• What are the benefits of using marketing resource management software?

  Marketing resource management MRM software optimizes resource allocation, streamlines workflows, and centralizes marketing assets, fostering collaboration. MRM tools also aid in budget control, provide data-driven insights, and ensure compliance with brand and regulatory standards. This efficiency not only saves time but enhances the customer experience and can be a competitive advantage.